Community Planning, Development and Marketing

Market Opportunity Plans

Detailed projections of sales, construction starts, completions, and escrow closings are prepared and become the specific planning tools used for the management team's annual business plans, the development of budgets and the allocation of resources within the organization. The market opportunity plan consolidates the short- and long-term projections and provides the framework and reference for strategic and tactical planning.

Community, Village & Product Planning

Research reveals the market and product opportunities. Evaluating alternatives and determining the preferred and appropriate community, village, neighborhood, and product concepts and services, is essential to guide the entire team in focusing on optimizing absorption, and the net present value of the land, while creating a meaningful community environment in all dimensions.

Product Design and Development

Product design and development led by a qualified outside consultant can contribute to improving the timing, efficiency and effectiveness of the design process. Some community developers are taking the residential design process through schematics, preliminaries, design development and even working drawings, to ensure higher standards of design are implemented by the builder.

Site Planning & Product Plotting

Product prototypes are identified which represent the plan types suggested in the design criteria. These prototypes are utilized to foster innovation and creative imitation. They also guide land planners and architects in generating preliminary site and plot plans to verify the densities and create desirable neighborhoods.

Design Guidelines

The purpose of development and design guidelines is to create a vocabulary of architectural, site planning, development and merchandising elements that, together with appropriate controls, will influence the creation and implementation of exemplary product design. While the primary purpose is to communicate the development and design concepts to the developers/builders who create the residential character of the community, the guidelines also apply to the design and development of all public buildings, including recreation centers, parks, churches, schools and commercial locations. These guidelines can also be utilized to enroll the jurisdictions in the creative process and influence them to change development codes to enable better design solutions. The goal is to encourage the builder to create superior projects where he receives both profit and pride of accomplishment through his endeavors. High standards in design are achieved if encouraged and endorsed from the top of the organization, communicated through the design guidelines, and continually reinforced.

Merchandising & Presale Activities

The purpose of effective merchandising is to stimulate the prospects’ “senses” in order to create an emotional reaction to the community and the housing products. Specifics include direction on creating an information center to build a qualified interest list and achieve critical mass marketing with the opening of each village. Recommendations are provided on internal marketing model area locations, sales office layouts, model merchandising, traffic control and budget guidelines.

Schedules

Schedules of planning, development, project, and marketing activities reflect the projections of sales, starts, completions and closings. These schedules are developed, in coordination with other project activities, to assist in meeting the stated goals and objectives.

BACK