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“How To Books”

 

Knowledge gained in past economic and housing cycles is rarely passed on to the next generation in the community development and homebuilding industry.  Often this happens because an executive group that has never been through a recession is in charge. Or, most of those who have experienced one or more booms and busts in the market are mired down in the Tyranny of the Urgent; unable to think creatively.  It is likely they do not remember how long it took to adjust, identify the new drivers of demand, plan for a different market reality, recover and invent new concepts for the future.

 

How To Books describe what to do, why, by whom, when, and where.  They provide guidelines for market analysis, concept development, strategic planning, tactical adjustment, and implementing action plans.  Our Hope is that by following proven processes, and creating new plans and strategies, we avoid mistakes and time lost in learning lessons over again.  Instead, we Invent the Future much faster than would otherwise occur.  For information on obtaining How To Books, contact John Martin directly at john@martin-associates.net.

 

Hope, Vision & Value Creation available on Amazon.com

The real estate industry is in a severe economic recession. Let’s participate in accelerating the recovery by 3 to 4 years and go back to work creating great places for people to live. Hope, Vision & Value Creation is about hope that we can soon begin the recovery, vision to see future opportunities, and the imagination to design the homes and communities that create value. The purpose of this book is to identify market niches to satisfy people’s needs and wants, get the financial community to back our projects, and again, thrive and prosper.