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Knowledge gained in past economic and housing cycles is rarely passed on to the next generation in the community development and homebuilding industry. Often this happens because an executive group that has never been through a recession is in charge. Or, most of those who have experienced one or more booms and busts in the market are mired down in the Tyranny of the Urgent; unable to think creatively. It is likely they do not remember how long it took to adjust, identify the new drivers of demand, plan for a different market reality, recover and invent new concepts for the future.
How To Books describe what to do, why, by whom, when, and where. They provide guidelines for market analysis, concept development, strategic planning, tactical adjustment, and implementing action plans. Our Hope is that by following proven processes, and creating new plans and strategies, we avoid mistakes and time lost in learning lessons over again. Instead, we Invent the Future much faster than would otherwise occur. For information on obtaining How To Books, contact John Martin directly at john@martin-associates.net.
“HOW TO BOOKS”
